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Citrus Heights seeks to attract new businesses with $1 million in grants

Sentinel staff report–
The City Council of Citrus Heights has approved a new program aimed at attracting new businesses to the area, with $1 million in funding from the American Rescue Plan Act.

The new “Business Attraction Incentive Program” is designed to fill vacancies and create new opportunities for restaurants, craft breweries, entertainment and other eligible businesses.

“Every new business is individual in character and in the challenges they face, and each potential location has different needs, which is why this program is designed to be flexible and responsive to those needs,” City Manager Ashley Feeney said in a May 10 news release.

Businesses can apply for funds to assist with relocation, operating, equipment, and other start-up or business costs. The news release said grants could help with costs like restaurants seeking assistance with kitchen build-outs or breweries in need of funding for initial startup costs.

Grants are available on a first-come, first-serve basis through June 2024. Interested businesses can find additional information on the program and how to apply on the city’s website at

“Our community is hungry for unique businesses and local amenities to patron,” said Mayor Tim Schaefer, calling the program “a winning equation for new business in Citrus Heights.”

The City of Citrus Heights has so far allocated about $11 million of its $15.7 million in American Rescue Plan Act funds. Other programs in Citrus Heights that were funded by the $1.9 trillion pandemic recovery bill have included Police Department funding, a new community block party trailer, and the city’s new Beautification Crew.

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