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City launches survey, seeks responses to help ‘brand’ Citrus Heights

Citrus-heights-sign-20160813_124007Updated Nov. 9, 7:30 p.m.–
A new in-depth survey was launched by the City last week as part of a research phase to develop a brand identity for Citrus Heights and make it “stand out in the marketplace.”

In a Nov. 3 news release, the City said it had partnered with North Star Destination Strategies to develop the survey. Questions asked include, “what motivated your decision to live in Citrus Heights,” and “what is Citrus Heights’ most under-appreciated asset/amenity?” A question toward the end asks, “if Citrus Heights were a famous person who would it be? Why?”

According to North Star’s website, the company has helped numerous other cities conduct similar research for branding purposes. Several case study examples are provided online from cities the company has partnered with, including Lodi and Tahachapi.

Citrus Heights Development Specialist Devon Rodriguez said the survey is part of an “Awareness/Promotion Campaign” the City is moving forward on. Documents related to the campaign posted on the City’s website discuss a desire to attract young families to Citrus Heights, as well as draw new businesses to the city.

“We look forward to input from all members of the community who live and/or work here,” said former Citrus Heights police chief and current city manager Christopher Boyd in the news release. “The result will help us position our wonderful community for success in the future.”

The survey will be available online until until Nov. 27, 2016. (Click here to take survey)

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